L’Oreal Product Might Cause Hair Loss

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L’Oreal Hair Products Causing Hair Damage

According to a putative class action that was filed on April 3, 2012 L’Oreal products might cause damage to your hair. Consumers who used a L’Oreal USA Inc. treatment in hope to subdue frizzy hair had found themselves actually losing clumps of it instead. The L’Oreal company continues to sell the product despite the fact that users complain about the loss of hair.

The L’Oreal Company markets the “Garnier Fructis Sleek & Shine Blow Dry Perfector” as leaving hair “silky-smooth” as well as “frizz-resistant” the complaint that was filed in Los Angeles Court. However, people that have used the product has suffered irreversible hair breakage and loss, some have even seen their hair lose its shine or become damaged.

According to the suit, L’Oreal and unit Garnier LLC (the other defendant in the suit) had knowingly advertised the blow drying product in a false and misleading, deceptive manner. They do not warn the consumers of the products of the risks.

The Complaint against L’Oreal

Defendants have knowledge that the Blow Dry Perfector damages consumers' hair, but continue to sell the product without warning the public of the potential risk of harm, all for defendants' profit and to the detriment of unsuspecting consumers

However, L’Oreal does warn the customers to try the product on a few strands of hair before applying it to the entire head. According to the suit, that warning only shows on the website and not on the actual product packaging. The claim also states that the Protector is the only product of theirs that has an automated prompt.

The Suit Claims

violation of California’s Unfair Competition Law, False Advertising Act, Song-Beverly Consumer Warranty Act and Consumer Legal Remedies Act, as well as negligent misrepresentation, intentional misrepresentation, breach of express warranty, unjust enrichment and fraud by omission.

They are seeking less than Five Million Dollars. Apparently this suit isn’t the only one targeting the company for the frizzy hair treatments. In February 2011 a complaint was filed against L’Oreal for failing to warn the consumers about flammable anti-frizz hair care serum which is in violation of the state consumer protection and business competition laws. However, the judge rejected a bid by the company to dismiss the suit in June.

L’Oreal Case Information

The case is Lacy v. L’Oreal USA S/D Inc. et al., case number BC481815, in the Superior Court of the State of California, County of Los Angeles.

Daniel A. Gibalevich

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